Digital Marketing Specialist Job at SMI - Simplified Mine Instruments., Iron River, MI

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  • SMI - Simplified Mine Instruments.
  • Iron River, MI

Job Description

Job Description:
Simplified Mine Instruments (SMI) is looking for a creative and results-driven Digital Marketing Specialist to lead our online marketing initiatives. This role involves developing and implementing digital marketing strategies to promote our products and services, increase brand awareness, and drive customer engagement. You will manage various digital channels, create compelling content, analyze campaign performance, and optimize marketing efforts to achieve measurable results. The ideal candidate is skilled in digital marketing tools and platforms and has a passion for innovation and creativity.

Key Responsibilities:

  • Develop and execute digital marketing campaigns to promote SMI's products and services.
  • Manage the company’s website, ensuring it is up-to-date and optimized for user experience and SEO.
  • Create engaging content for social media, email campaigns, and other digital platforms.
  • Analyze campaign performance using tools like Google Analytics and provide actionable insights.
  • Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads).
  • Collaborate with sales and product teams to align marketing strategies with business goals.
  • Monitor industry trends to identify opportunities for growth and innovation.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 2+ years of experience in digital marketing or a similar role.
  • Proficiency in digital marketing tools (Google Ads, Google Analytics, SEO tools, etc.).
  • Experience managing social media platforms and content creation.
  • Strong analytical skills and ability to interpret data to drive decisions.
  • Excellent written and verbal communication skills.
  • Knowledge of the mining or industrial sector is a plus.

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