Job Description

Title: Director of Marketing 

FLSA/DOL:  Exempt, Full Time

Reports to:  Head of Operations with a dotted line to the CEO

Location: On-site in Gig Harbor, WA; some travel may be required (up to 10% of the time)

Compensation:  Salary range is $120-140K annually + medical/dental, matching 401k, and flexible vacation policy

Are you a marketing leader with hands-on experience in small business marketing—not just big-budget tech marketing—who thrives on crafting high-level strategies and diving into the details to bring them to life? Do you thrive in a truly scrappy, entrepreneurial environment where resourcefulness instead of overspending is celebrated? If so, we’re looking for you to lead our marketing efforts as the Director of Marketing at Farmgirl Flowers—a direct-to-consumer floral e-commerce brand redefining how we connect through flowers.

About Us:
We’re not your typical floral company, and we’re not looking for a typical marketer. As a bootstrapped brand, we’ve built our success on creativity, grit, and a commitment to delivering joy to our customers while staying true to our values. If you’re ready to join a team that’s as passionate about beautiful bouquets as it is about being authentic and approachable, keep reading.

About the Role:
The Director of Marketing is a hands-on leader who thrives at the intersection of art and science. You’ll guide our strategy while staying close to the work—because we know great marketing isn’t just about delegation; it’s about doing. In this role, you’ll balance data-driven decision-making with creative storytelling to drive revenue, grow our brand, and delight our customers. And yes, you’ll do it all while respecting the budget of a company that knows the value of every dollar.

What You’ll Do:

• Own the Strategy: Develop and execute a marketing strategy that drives customer acquisition, retention, and brand loyalty.

• Roll Up Your Sleeves: From crafting compelling campaign copy to analyzing performance metrics, you’ll lead by example and stay involved in the details.

• Channel Leadership: Optimize and innovate across paid, owned, and earned channels, including email, social media, text, SEO, PPC, partnerships, and more.

• Creative Collaboration: Work closely with product and operations teams to ensure all campaigns balance data insights with beautiful, impactful storytelling.

• Data-Driven Decisions: Analyze performance data to continuously improve ROI and make smarter marketing investments.

• Team Mentorship: Grow and guide a small but mighty team (of 2), empowering them to execute brilliantly while fostering a collaborative culture.

• Stay Resourceful: Stretch budgets, prioritize impact, and find creative solutions to challenges.

What You Bring:

• Proven success leading marketing for a DTC brand, preferably in e-commerce or lifestyle categories.

• A balanced mindset that combines analytical rigor with creative intuition.

• Expertise in digital marketing channels, particularly email, paid social, and content marketing.

• Hands-on experience with campaign creation and performance analysis—you’re not afraid to get your hands dirty. We do not subscribe to the “manage external agency mindset” at Farmgirl, we do the work internally in order to utilize our marketing spend in the most effective and cost efficient way possible.

• A resourceful, entrepreneurial approach to problem-solving (bonus points if you’ve previously thrived in a bootstrapped environment).

• Strong leadership skills with the ability to inspire and develop a lean, high-performing team.

• A passion for working for a company that gets to bring joy to hundreds of thousands of people's lives each year! 

Why You’ll Love It Here:

• You’ll have the chance to make a big impact in a small company where your impact matters.

• We value authenticity, creativity, and positivity as much as KPIs and ROAS.

• You’ll work alongside a team that cares deeply about what we do and how we do it.

• We believe in growing responsibly, celebrating wins, and finding joy in the journey.

Ready to join us? Send us your resume and a note about why you’re the perfect fit. We can’t wait to hear from you!

Benefits:

Employees (and their families) are eligible for medical, dental, and vision insurance. Basic life insurance and accidental death and dismemberment coverage are also available for employees. Employees can enroll in our Flexible Spending Accounts program and the company’s 401k plan, which includes a company match. Fringe benefits are available for this role. Lastly, this role is subject to our open paid time off/sick policy and will receive ten (10) paid holidays throughout the calendar year.

The Legal Stuff:

Equal Opportunity Employer:  Farmgirl Flowers is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual backgrounds and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.

Fair Chance Hiring: Farmgirl Flowers will consider qualified applicants with a criminal history. You do not need to disclose your criminal history or participate in a background check until you receive a conditional job offer. After making a conditional offer and running a background check, if we are concerned about a conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

Recruitment Fraud:  Beware of recruitment fraud and scams that involve fictitious job descriptions followed by false job offers. If you are applying for a job, you can confirm the legitimacy of a job posting by viewing current open roles HERE . All legitimate job postings will require an application to be made directly on our official Farmgirl Flowers Careers website. Job-related communications will only be sent from email addresses ending in @farmgirlflowers.com. Please ensure that you’re only replying to emails that end with @farmgirlflowers.com.

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