Job Description

Job Summary:

The eCommerce Manager plays a key role in driving the performance of the 100% DTC digital channel. This role blends hands-on execution with strategic thinking. Reporting to the VP of Sales, the ideal candidate will have experience with digital marketing techniques, the ability to manage multiple projects and maintain the eCommerce environment and support a fast-paced business. This role is responsible for front-end eCommerce website and DTC revenue while ensuring alignment with brand marketing. We are looking for a multi-faceted individual, who can perform hands-on work in the day to day. This is a supervisory position responsible for management of e-Commerce and Customer Service teams.

Duties/Responsibilities:

• Oversee the eCommerce business with revenue accountability while maintaining brand image.
• Collaborate with Sales & Marketing teams to develop and execute promotional strategies that drive online revenue.
• Partner with cross-functional teams to build and manage the 100% digital business, paid marketing, content strategy and related calendars
• Work closely with the marketing team to implement campaigns across multiple channels that drive traffic, engagement, and sales - ensuring a consistent brand experience 
• Analyze sales and marketing performance data to provide actionable insights
• Develop and report on eCommerce KPIs including traffic, conversion, AOV, and campaign performance
• Work with marketing and creative teams to develop assets for campaigns that align with brand objectives
• Ensure all visuals and copy are concise, tell a compelling brand story and drive engagement with targeted audiences
• Manage all email strategy and programs from initiation (marketing, triggers, transactional) to execution
• Manage consumer loyalty activities, reviews, continually test new media types and channels based on industry trends
• Manage milestones and deadlines for multiple simultaneous projects, while keeping stakeholders up to date with progress and decisions
• Manage content upload and brief creative for changes and needs for the website.
• Oversee eCommerce Merchandising to ensure site accuracy in product listings, promotions, tagging and taxonomy 
• Align on brand go-to-market plans and develop the seasonal digital GTM calendar.
• Complete a detailed monthly recap for department heads
• Create digital brand strategy for eCommerce promotional offers, such as Black Friday, Cyber Monday, and other holidays
• Coordinate with creative teams to ensure all assets meet brand and promotional goals
• Contribute ideas for site improvements, seasonal offers, and new digital initiatives
• Set and manage all service level agreements

Requirements

• 3 to 5+ years of experience in digital marketing and e-commerce required
• Shopify Plus experience required
• Strong data management and reporting skills (Excel / Google Sheets, pivot tables, formulas)
• NetSuite Experience preferred
• Experience in developing digital marketing and ecommerce metrics and KPI’s
• Knowledge of product merchandising best practices
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
• Experience using Google suite of applications (Google Docs, Sheets, Slides)
• Experience in digital go-to-market planning and execution
• College degree in related coursework.

Physical Demands:

Remaining in a stationary position, often standing or sitting for prolonged periods, moving about to accomplish tasks or moving from one worksite to another, Adjusting or moving objects up to 50 pounds in all directions.

Travel Required: No

Benefits

• Four-Day, 32-hour workweek! 
• Company covers 100% of employee health insurance premiums and contributes 50% for dependents.
• Life Insurance & Long Term Disability
• 401K with 4% Company match
• Dog friendly office
• Ergonomic workstations 
• Free on-site workouts led by personal trainer
• $200 product allowance twice per year when spring and fall lines are released
• 60% employee discount year-round

Compensation: $80,000 to $120,000 annually. Exempt role not eligible for overtime.

Please note: The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, and certifications or other professional licenses held.

100% Participates in E-Verify . We will provide the federal government with your Form I-9 information to confirm authorization to work in the U.S. We will only use E-Verify once an employee has accepted a job offer and completed Form I-9.

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