Google Search Media Buyer Job at Activate Talent, Remote

bWZtcjExWnlDT1hyT2JKT2ppS054dENv
  • Activate Talent
  • Remote

Job Description

Location |  Remote, unless in LA/OC then Hybrid with 3 days LA HexQuarters

Time Zone Expectations |  Central 

Details |  Full Time- Exempt 

Reporting to | Head of Advertising

  • Campaign Strategy:  Collaborate with the marketing team to develop comprehensive digital advertising strategies that encompass both paid search,YouTube, and offline channels.

  • YouTube Advertising:  Plan, execute, and optimize YouTube advertising campaigns, leveraging video content to enhance brand visibility and engagement.

  • Paid Search Management:  Develop and implement strategic paid search campaigns across various platforms, including Google Ads, ensuring alignment with business goals and KPIs.

  • Budget Allocation:  Manage advertising budgets effectively, optimizing spend across paid search and YouTube to maximize ROI and achieve campaign objectives.

  • Keyword Research:  Conduct thorough keyword research to identify relevant and high-performing keywords for paid search campaigns.

  • Reporting & Analysis:  work with Advertising + Growth teams to create and maintain reports/analyses scrutinizing success and optimizations in google, youtube, and other marketing campaigns

  • Paid Media Strategy:  Directly assist Head of Advertising in creating, executing, and reporting on ongoing paid media strategy and budget allocation. 

  • Testing & Incrementality:  Devise, Implement, and analyze tests within paid media accounts, including 2-cell geo holdouts, A/B tests, and more 

  • Competitor Analysis:  Stay informed on industry trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.

  • Collaborative Reporting:  Work closely with the analytics team to generate comprehensive reports on the performance of paid search and YouTube campaigns.

Requirements

  • Proven experience in managing paid search campaigns, with a focus on YouTube advertising within an eCommerce setting.
  • Management experience of google and youtube campaigns exceeding $50k/month in total budget.
  • In-depth knowledge of Google Ads and YouTube advertising platforms.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Strong understanding of digital marketing trends and best practices.
  • Effective communication and collaboration skills.
  • Detail-oriented with excellent project management abilities.
  • Curiosity & eagerness to understand and own new tools, data, and opportunities
  • Proven track record of account ownership
  • Communication skills & experience that match a high-powered remote team
  • Familiarity with eCommerce analytics tools.
  • Bachelor’s degree in Marketing, Advertising, or a related field, preferred.
  • Love of food and cooking! Cooking skills and/or experience in the culinary industry a plus

Job Tags

Remote job, Full time,

Similar Jobs

TLC Healthforce

Travel Licensed Practical Nurse LPN Job Job at TLC Healthforce

Embark on a transformative journey as a Licensed Practical Nurse (LPN) in the state of Washington, with a focused assignment in Tacoma...  .... This role isnt limited to a single location; our nationwide travel program provides opportunities to work across the United States,... 

Public Storage

IT Service Delivery Manager Job at Public Storage

 .... We are expanding our creative team to enhance our consistent and engaging visual brand presence. Description The Manager, IT Service Delivery is responsible for leading and managing the IT Service Delivery team, including the Service Desk and PC Support (Tier 1)... 

StretchLab

Stretch Therapist/Personal Trainer/Kinesiology Job at StretchLab

 ...StretchLab is seeking B.S. in Exercise Science, Kinesiology and Athletic Training to join our team for three of our studios in Triangle area- Cary, Morrisville, and Holly Springs, NC. This is an amazing opportunity to gain experience in a new modality that is taking the... 

The Job Center Staffing

High-Reach Order Picker (Cherry Picker) Operator Job at The Job Center Staffing

 ...High-Reach Order Picker (Cherry Picker) Operator Picture this: you begin your shift in Shepherdsville or Louisville, conduct quick safety checks, and guide your high-reach order picker smoothly through the aisles. Your focus is precisepick the right items, place them... 

IMPaCT Care

Director, Continuous Improvement Job at IMPaCT Care

 ...of reach, including $2,500 annual savings per patient, improved mental health and a Net Promoter Score of 94. We're making waves: on CNN ( in WaPo ( at the Fed ( is even a new Medicare billing code ( for Community Health Workers that is modeled after IMPaCT. We're changing...