Google Search Media Buyer Job at Activate Talent, Remote

bWZtcjExWnlDT1hyT2JKT2ppS054dENv
  • Activate Talent
  • Remote

Job Description

Location |  Remote, unless in LA/OC then Hybrid with 3 days LA HexQuarters

Time Zone Expectations |  Central 

Details |  Full Time- Exempt 

Reporting to | Head of Advertising

  • Campaign Strategy:  Collaborate with the marketing team to develop comprehensive digital advertising strategies that encompass both paid search,YouTube, and offline channels.

  • YouTube Advertising:  Plan, execute, and optimize YouTube advertising campaigns, leveraging video content to enhance brand visibility and engagement.

  • Paid Search Management:  Develop and implement strategic paid search campaigns across various platforms, including Google Ads, ensuring alignment with business goals and KPIs.

  • Budget Allocation:  Manage advertising budgets effectively, optimizing spend across paid search and YouTube to maximize ROI and achieve campaign objectives.

  • Keyword Research:  Conduct thorough keyword research to identify relevant and high-performing keywords for paid search campaigns.

  • Reporting & Analysis:  work with Advertising + Growth teams to create and maintain reports/analyses scrutinizing success and optimizations in google, youtube, and other marketing campaigns

  • Paid Media Strategy:  Directly assist Head of Advertising in creating, executing, and reporting on ongoing paid media strategy and budget allocation. 

  • Testing & Incrementality:  Devise, Implement, and analyze tests within paid media accounts, including 2-cell geo holdouts, A/B tests, and more 

  • Competitor Analysis:  Stay informed on industry trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.

  • Collaborative Reporting:  Work closely with the analytics team to generate comprehensive reports on the performance of paid search and YouTube campaigns.

Requirements

  • Proven experience in managing paid search campaigns, with a focus on YouTube advertising within an eCommerce setting.
  • Management experience of google and youtube campaigns exceeding $50k/month in total budget.
  • In-depth knowledge of Google Ads and YouTube advertising platforms.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Strong understanding of digital marketing trends and best practices.
  • Effective communication and collaboration skills.
  • Detail-oriented with excellent project management abilities.
  • Curiosity & eagerness to understand and own new tools, data, and opportunities
  • Proven track record of account ownership
  • Communication skills & experience that match a high-powered remote team
  • Familiarity with eCommerce analytics tools.
  • Bachelor’s degree in Marketing, Advertising, or a related field, preferred.
  • Love of food and cooking! Cooking skills and/or experience in the culinary industry a plus

Job Tags

Remote job, Full time,

Similar Jobs

Jeff Cowan's - Pro Talk

Automotive Fixed Operations Trainer Job at Jeff Cowan's - Pro Talk

Jeff Cowan's Pro Talk, Inc., a nationally recognized training consulting company with a strong presence in the automotive industry, is searching Nationwide for a Fixed Operations In-Dealership Trainer. Pro Talk is recognized as the creator of the modern day walk around...

American Transfer

Company/Owner Operator Driver Job at American Transfer

 ...American Transfer is hiring! Wanted - Professional drivers. (Owner Operator/Company Driver). Benefits:~ Paid Holidays. ~ Paid...  ...Requirements: ~ Valid CDL and Medical Card. ~2 years of experience. ~ Clean driving record. ~ Class A. The network... 

Robert Half

Data Entry Clerk Job at Robert Half

Description The Data Entry Clerk is responsible for accurately inputting and updating data into various systems. This position requires...  ...are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract... 

Central Michigan University

ASSISTANT ATHLETIC DIRECTOR / TICKET OPERATIONS Job at Central Michigan University

 ...ASSISTANT ATHLETIC DIRECTOR / TICKET OPERATIONS Position Number: S-3727 Position Summary: This position is responsible for the overall management and operation of Ticket Central, which includes ticket operations and sales for athletics, performing arts, student... 

The Global Excellence Consulting Group

Data Analyst Job at The Global Excellence Consulting Group

 ...level stakeholders via meetings, emails, and phone calls to manage data projects. Gather and document requirements; and to gather...  ...Intelligence systems and ancillary systems for serving up data analytics. 8. Coordinates all activities with the project manager throughout...