Google Search Media Buyer Job at Activate Talent, Remote

bWZtcjExWnlDT1hyT2JKT2ppS054dENv
  • Activate Talent
  • Remote

Job Description

Location |  Remote, unless in LA/OC then Hybrid with 3 days LA HexQuarters

Time Zone Expectations |  Central 

Details |  Full Time- Exempt 

Reporting to | Head of Advertising

  • Campaign Strategy:  Collaborate with the marketing team to develop comprehensive digital advertising strategies that encompass both paid search,YouTube, and offline channels.

  • YouTube Advertising:  Plan, execute, and optimize YouTube advertising campaigns, leveraging video content to enhance brand visibility and engagement.

  • Paid Search Management:  Develop and implement strategic paid search campaigns across various platforms, including Google Ads, ensuring alignment with business goals and KPIs.

  • Budget Allocation:  Manage advertising budgets effectively, optimizing spend across paid search and YouTube to maximize ROI and achieve campaign objectives.

  • Keyword Research:  Conduct thorough keyword research to identify relevant and high-performing keywords for paid search campaigns.

  • Reporting & Analysis:  work with Advertising + Growth teams to create and maintain reports/analyses scrutinizing success and optimizations in google, youtube, and other marketing campaigns

  • Paid Media Strategy:  Directly assist Head of Advertising in creating, executing, and reporting on ongoing paid media strategy and budget allocation. 

  • Testing & Incrementality:  Devise, Implement, and analyze tests within paid media accounts, including 2-cell geo holdouts, A/B tests, and more 

  • Competitor Analysis:  Stay informed on industry trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.

  • Collaborative Reporting:  Work closely with the analytics team to generate comprehensive reports on the performance of paid search and YouTube campaigns.

Requirements

  • Proven experience in managing paid search campaigns, with a focus on YouTube advertising within an eCommerce setting.
  • Management experience of google and youtube campaigns exceeding $50k/month in total budget.
  • In-depth knowledge of Google Ads and YouTube advertising platforms.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Strong understanding of digital marketing trends and best practices.
  • Effective communication and collaboration skills.
  • Detail-oriented with excellent project management abilities.
  • Curiosity & eagerness to understand and own new tools, data, and opportunities
  • Proven track record of account ownership
  • Communication skills & experience that match a high-powered remote team
  • Familiarity with eCommerce analytics tools.
  • Bachelor’s degree in Marketing, Advertising, or a related field, preferred.
  • Love of food and cooking! Cooking skills and/or experience in the culinary industry a plus

Job Tags

Remote job, Full time,

Similar Jobs

ExecutivePlacements.com

UI and UX designer Fresher Job at ExecutivePlacements.com

 ...Description Designing products at BiCSoM is about turning dreams and ideas into lovable technology and design solutions. As a mindful...  ...looking for? We expect you to have your domain knowledge of UX and UI, which includes, Information architecture, empathy map creation... 

Washington University in St Louis

Clinical Research Apprentice - Pediatric Hematology & Oncology Job at Washington University in St Louis

Scheduled Hours 40 Position Summary This role is designed to provide experience in clinical research. Apprentices will participate in a 12-month apprenticeship and experiential learning opportunity aimed at raising interest for and strengthening candidacy for full...

Vita Coco

Assistant General Counsel, Corporate Job at Vita Coco

 ...listed under ticker symbol COCO. Reporting to the General Counsel and Corporate Secretary (General Counsel), the Assistant General...  ...gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service,... 

ALDI USA

Part-Time Store Cashier/Stocker Job at ALDI USA

Enhance the ALDI customer shopping experience in a collaborative team environment as an ALDI Cashier or Stocker. As a member of our team, you'll be operating the registers or other machinery, stocking our shelves, keeping our stores looking their best, and serving our ...

vTech Solution

Ultrasound Technician Job at vTech Solution

Job Summary: The Vascular Ultrasound Technician will perform vascular ultrasound procedures and is expected to cover Saturday shifts for maternity leave. This position requires experience in vascular ultrasound and a relevant state license. On-call duties, including...