Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
COMPANY: Thermo Fisher Scientific, Inc.
LOCATION: 168 Third Ave., Waltham, MA 02451 (can work remotely)
TITLE: Manager, e-Business Marketing
HOURS: Monday to Friday, 8:00 am to 5:00 pm
DUTIES: Define and create audiences that can be applied by the Marketing organization across all addressable channels such as: display advertising networks, onsite, and email.
Develop and activate strategic audiences by collaborating with Sales, Marketing, eBusiness, and Corporate partners to gather objectives and integrate feedback into overall customer data strategy.
Advise Marketing partners on new technologies for new customer acquisition and audience development strategies.
Segment and optimize the marketing database using advanced analytics for efficient and effective campaign targeting.
Champion 1st party data health through cleansing and optimization strategies and lead 3rd party acquisition and augmentation strategy inclusive of legal alignment.
Oversee customer data platform through appropriate integration with cross-functional technologies, lead data taxonomy and tagging, audience segment library, opt-outs, and compliance and audience analysis.
Work with IT, eBusiness, Data Science, and Engineering to implement key audience strategies.
Manage and develop Data Steward roles, inclusive of onboarding, task prioritization, and training.
Telecommuting Employee: Reports to company headquarters in Waltham, MA. Can work remotely or telecommute.
REQUIREMENTS: Master’s degree or foreign degree equivalent in Business Analytics, Business or related field of study plus 3 years of experience in audience development or related digital marketing experience. Employer will also accept a Bachelor’s degree or foreign degree equivalent in Business Analytics, Business or related field of study plus 5 years of experience in audience development or related digital marketing experience as an equivalent alternative.
Required knowledge or experience with:
Owning and implementing key digital marketing strategies;
Own vendor engagements and negotiate contracts;
Audience personalization within life sciences industry;
Contact acquisition collaboration with legal and privacy;
Eloqua;
Adobe Audience Manager, Adobe Analytics, and Adobe Target;
Demandbase or similar Account Based Marketing tools;
Tableau or Power BI;
SQL; and
Salesforce or similar CRM.
#LI-DNI
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
...new barber shop located in downtown Huntersville in the beautiful historic building on Main Street and we are currently looking for a hair stylist that loves grooming men's hair. If you have clientele and you are looking to take control of your future we are looking for...
...fuels, the CMA CGM Group has set a target to become Net Zero Carbon by 2050. Through the CMA CGM Foundation, the Group acts in humanitarian crises that require an emergency response by mobilizing the Groups shipping and logistics expertise to bring humanitarian...
...phase, harnessing the latest advancements in software technologies to deliver cutting-edge... ...deployments, cloud-native architectures, and real-time data processing pipelines. Our team... ...closely with Systems, Hardware, and Test engineers across all project phasesfrom strategic...
...benefits _______________________________________________________________________ Enterprise Electrical is seeking a skilled and experienced Electrical Senior Project Manager to lead large-scale Mission Critical Data Center Projects in Cedar Rapids, Iowa, and other...
$10,000 Sign-on Bonus full-time He/she performs diagnostic ultrasound exams as ordered under the supervision of a radiologist. He/she will train personnel as directed by Imaging Services Department Manager or Director. Responsibilities Performs ultrasound studies...