Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
COMPANY: Thermo Fisher Scientific, Inc.
LOCATION: 168 Third Ave., Waltham, MA 02451 (can work remotely)
TITLE: Manager, e-Business Marketing
HOURS: Monday to Friday, 8:00 am to 5:00 pm
DUTIES: Define and create audiences that can be applied by the Marketing organization across all addressable channels such as: display advertising networks, onsite, and email.
Develop and activate strategic audiences by collaborating with Sales, Marketing, eBusiness, and Corporate partners to gather objectives and integrate feedback into overall customer data strategy.
Advise Marketing partners on new technologies for new customer acquisition and audience development strategies.
Segment and optimize the marketing database using advanced analytics for efficient and effective campaign targeting.
Champion 1st party data health through cleansing and optimization strategies and lead 3rd party acquisition and augmentation strategy inclusive of legal alignment.
Oversee customer data platform through appropriate integration with cross-functional technologies, lead data taxonomy and tagging, audience segment library, opt-outs, and compliance and audience analysis.
Work with IT, eBusiness, Data Science, and Engineering to implement key audience strategies.
Manage and develop Data Steward roles, inclusive of onboarding, task prioritization, and training.
Telecommuting Employee: Reports to company headquarters in Waltham, MA. Can work remotely or telecommute.
REQUIREMENTS: Master’s degree or foreign degree equivalent in Business Analytics, Business or related field of study plus 3 years of experience in audience development or related digital marketing experience. Employer will also accept a Bachelor’s degree or foreign degree equivalent in Business Analytics, Business or related field of study plus 5 years of experience in audience development or related digital marketing experience as an equivalent alternative.
Required knowledge or experience with:
Owning and implementing key digital marketing strategies;
Own vendor engagements and negotiate contracts;
Audience personalization within life sciences industry;
Contact acquisition collaboration with legal and privacy;
Eloqua;
Adobe Audience Manager, Adobe Analytics, and Adobe Target;
Demandbase or similar Account Based Marketing tools;
Tableau or Power BI;
SQL; and
Salesforce or similar CRM.
#LI-DNI
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Remote Bookkeeper I Location Remote in Knoxville, TN : Two Roads Bookkeeper Job Summary At Two Roads, we're committed to empowering business owners to understand their financials and grow their business. Our dedicated team members become students of their clients...
Remote Bookkeeper Location Remote : ENC Bookkeeper Ex Nihilo Capital is a rapidly growing boutique private equity firm focused on niche healthcare service industries. We're an exciting, fast-moving investment firm that is highly collaborative, and values the contributions...
...exciting time to sign on as a personal lines insurance agent! We are seeking an enthusiastic problem-... ...: Valid, state issued insurance license is mandatory: Property and Casualty Insurance License and/or Life and Health Insurance License Strong aptitude for computer...
...currently seeking a part-time MALE Housekeeper who can work the following shifts: Thursdays 4pm-9:30pm, Fridays 4pm-10pm, Saturdays 12pm-7pm, Sundays 1pm-5pm and potential to fill in other shifts as needed. RESPONSIBILITES: Ensure the cleanliness of the facility by...
Office CleanerWe are a family-owned commercial cleaning company looking for hard-working and reliable people to add to our team. All of our shifts take place weeknights, Monday through Thursday, or anytime on the weekends from 5 pm Friday to 5 am Monday morning...