Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
COMPANY: Thermo Fisher Scientific, Inc.
LOCATION: 168 Third Ave., Waltham, MA 02451 (can work remotely)
TITLE: Manager, e-Business Marketing
HOURS: Monday to Friday, 8:00 am to 5:00 pm
DUTIES: Define and create audiences that can be applied by the Marketing organization across all addressable channels such as: display advertising networks, onsite, and email.
Develop and activate strategic audiences by collaborating with Sales, Marketing, eBusiness, and Corporate partners to gather objectives and integrate feedback into overall customer data strategy.
Advise Marketing partners on new technologies for new customer acquisition and audience development strategies.
Segment and optimize the marketing database using advanced analytics for efficient and effective campaign targeting.
Champion 1st party data health through cleansing and optimization strategies and lead 3rd party acquisition and augmentation strategy inclusive of legal alignment.
Oversee customer data platform through appropriate integration with cross-functional technologies, lead data taxonomy and tagging, audience segment library, opt-outs, and compliance and audience analysis.
Work with IT, eBusiness, Data Science, and Engineering to implement key audience strategies.
Manage and develop Data Steward roles, inclusive of onboarding, task prioritization, and training.
Telecommuting Employee: Reports to company headquarters in Waltham, MA. Can work remotely or telecommute.
REQUIREMENTS: Master’s degree or foreign degree equivalent in Business Analytics, Business or related field of study plus 3 years of experience in audience development or related digital marketing experience. Employer will also accept a Bachelor’s degree or foreign degree equivalent in Business Analytics, Business or related field of study plus 5 years of experience in audience development or related digital marketing experience as an equivalent alternative.
Required knowledge or experience with:
Owning and implementing key digital marketing strategies;
Own vendor engagements and negotiate contracts;
Audience personalization within life sciences industry;
Contact acquisition collaboration with legal and privacy;
Eloqua;
Adobe Audience Manager, Adobe Analytics, and Adobe Target;
Demandbase or similar Account Based Marketing tools;
Tableau or Power BI;
SQL; and
Salesforce or similar CRM.
#LI-DNI
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
...Digital Marketing Manager (B2C) Location: Fully Remote Employment Type: Full-Time **OPEN TO USA RESIDENTS ONLY*****Mid manager... ...strategies across multiple channels, including social media, PPC, & SEO. ~ Project management skills with the ability to manage...
PURPOSE OF THE CLASSIFICATION: To work as support personnel in Muskogee Esports Arena for the City of Muskogee, Parks and Recreation Department. This is a part-time position. Applicants must be available for day, night, weekend, some holiday shifts, and irregular hours....
...with the computer Must have a quiet workspace for working from home There are no costs for candidates utilizingour services as... ...jobpostings are either actual positions we had available at the time of postingand/or are representative of positions we typically fill...
Embark on a dynamic journey as a Travel Anesthesia Tech in Rochester, New York, and become an indispensable part of the anesthesia team that keeps operating rooms safe, efficient, and patient-centered. This is your chance to apply meticulous technical skill, deep clinical...
...in some instances may include education, work experience and certifications. In addition... .... On-Call Support: Provide rotational overnight on-call support to troubleshoot and... ...means the team member worksfull-time from home oran alternatelocation that's not a Target...