Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
COMPANY: Thermo Fisher Scientific, Inc.
LOCATION: 168 Third Ave., Waltham, MA 02451 (can work remotely)
TITLE: Manager, e-Business Marketing
HOURS: Monday to Friday, 8:00 am to 5:00 pm
DUTIES: Define and create audiences that can be applied by the Marketing organization across all addressable channels such as: display advertising networks, onsite, and email.
Develop and activate strategic audiences by collaborating with Sales, Marketing, eBusiness, and Corporate partners to gather objectives and integrate feedback into overall customer data strategy.
Advise Marketing partners on new technologies for new customer acquisition and audience development strategies.
Segment and optimize the marketing database using advanced analytics for efficient and effective campaign targeting.
Champion 1st party data health through cleansing and optimization strategies and lead 3rd party acquisition and augmentation strategy inclusive of legal alignment.
Oversee customer data platform through appropriate integration with cross-functional technologies, lead data taxonomy and tagging, audience segment library, opt-outs, and compliance and audience analysis.
Work with IT, eBusiness, Data Science, and Engineering to implement key audience strategies.
Manage and develop Data Steward roles, inclusive of onboarding, task prioritization, and training.
Telecommuting Employee: Reports to company headquarters in Waltham, MA. Can work remotely or telecommute.
REQUIREMENTS: Master’s degree or foreign degree equivalent in Business Analytics, Business or related field of study plus 3 years of experience in audience development or related digital marketing experience. Employer will also accept a Bachelor’s degree or foreign degree equivalent in Business Analytics, Business or related field of study plus 5 years of experience in audience development or related digital marketing experience as an equivalent alternative.
Required knowledge or experience with:
Owning and implementing key digital marketing strategies;
Own vendor engagements and negotiate contracts;
Audience personalization within life sciences industry;
Contact acquisition collaboration with legal and privacy;
Eloqua;
Adobe Audience Manager, Adobe Analytics, and Adobe Target;
Demandbase or similar Account Based Marketing tools;
Tableau or Power BI;
SQL; and
Salesforce or similar CRM.
#LI-DNI
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Class A Crude Oil Driver- Excellent Pay JobHauling crude oil out of the oil fields. Pay: $350-$400 Per Day$1500 Quarterly Bonuses, Annual Raises, Day and Night Shifts Available, Paid Vacation, Health Insurance, Uniforms and Boots, Spotless Trucks. How to apply...
...Increasing demands have initiated recruitment efforts to add another associate physician. Work alongside 2 other Hem/Onc physicians, an oncology midlevel provider and an experienced support staff. Services provide blood and platelet transfusions, blood draws, hydration...
Order Picker Do you enjoy working in a fast-paced environment? Work for a company that is highly attentive to job satisfaction, constantly improving processes and provides access to training in a constant quest to provide the best in class employment conditions for...
We are currently seeking to add career minded individuals to our dynamic and growing organization. Responsibilities: -Concrete work - General Site Cleanup - Material handling - Load, unload, and identify building materials, machinery, and tools, and distribute...
...addition, subtraction, multiplication, and division~Ability to meet seasonal peaks, workloads, and deadlines~The availability to work a flex schedule, working various hours and shifts, including early mornings, evenings and, weekends/holidays.EOE/Vets/Disability...