Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
COMPANY: Thermo Fisher Scientific, Inc.
LOCATION: 168 Third Ave., Waltham, MA 02451 (can work remotely)
TITLE: Manager, e-Business Marketing
HOURS: Monday to Friday, 8:00 am to 5:00 pm
DUTIES: Define and create audiences that can be applied by the Marketing organization across all addressable channels such as: display advertising networks, onsite, and email.
Develop and activate strategic audiences by collaborating with Sales, Marketing, eBusiness, and Corporate partners to gather objectives and integrate feedback into overall customer data strategy.
Advise Marketing partners on new technologies for new customer acquisition and audience development strategies.
Segment and optimize the marketing database using advanced analytics for efficient and effective campaign targeting.
Champion 1st party data health through cleansing and optimization strategies and lead 3rd party acquisition and augmentation strategy inclusive of legal alignment.
Oversee customer data platform through appropriate integration with cross-functional technologies, lead data taxonomy and tagging, audience segment library, opt-outs, and compliance and audience analysis.
Work with IT, eBusiness, Data Science, and Engineering to implement key audience strategies.
Manage and develop Data Steward roles, inclusive of onboarding, task prioritization, and training.
Telecommuting Employee: Reports to company headquarters in Waltham, MA. Can work remotely or telecommute.
REQUIREMENTS: Master’s degree or foreign degree equivalent in Business Analytics, Business or related field of study plus 3 years of experience in audience development or related digital marketing experience. Employer will also accept a Bachelor’s degree or foreign degree equivalent in Business Analytics, Business or related field of study plus 5 years of experience in audience development or related digital marketing experience as an equivalent alternative.
Required knowledge or experience with:
Owning and implementing key digital marketing strategies;
Own vendor engagements and negotiate contracts;
Audience personalization within life sciences industry;
Contact acquisition collaboration with legal and privacy;
Eloqua;
Adobe Audience Manager, Adobe Analytics, and Adobe Target;
Demandbase or similar Account Based Marketing tools;
Tableau or Power BI;
SQL; and
Salesforce or similar CRM.
#LI-DNI
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
...Environmental Factors Frequent walking, standing, light lifting, bending, stooping, reaching; vocal communication required; visual acuity required for monitoring and determining needs of students; moderate exposure to bacteria and communicable diseases Terms: 177 days
...their families. From our front-desk staff to our counselors, nurses, technicians and physicians - who've chosen to accept their calling... ...US? IF SO WE'D LOVE TO HAVE YOU! : Role Overview The Clinical Research Nurse/Coordinator supports, coordinates, and leads clinical...
...over others). Akka based micro services implementation Experience with architecture and developing enterprise applications that... ...convert them into scalable application design. Working with the offshore team creating design elements, guiding them on the application...
...Job Description Come join our company as a Delivery Driver! We are now hiring responsible individuals to use their own vehicle to deliver printed material. Full-time position, 8 hours a day, 5 days a week, 40 hours regular per week. Weekends off! Fabulous opportunity...
...Position Summary: The Transition Advocate will provide both advocacy and transition services to Syracuse City youth referred to CCAs Youth Services Transition Advocacy Program returning to school and/or community. The Transition Advocate will work with youth to provide...