Job Description

• Lead product marketing by developing and implementing marketing strategies and managing product sales support.
• Execute advertising campaigns, prepare product literature, and analyze sales data.
• Develop promotional events and materials, organize trade shows, and coordinate with the production team for new product launches.
• Prepare marketing reports and implement marketing and advertising campaigns by analyzing sales trends and forecasts.
• Design and coordinate the production of promotional flyers, product specification sheets, and sales support documents.
• Support sales with marketing initiatives such as promotions, customer marketing support, and regular email communication with customers.
• Research competitive products, evaluate product characteristics, market share, pricing, and advertising.
• Collaborate with the product team on new product launches and system support.
• Coordinate packaging design with the production team to adhere to Aida identifications and market trends.
• Manage product catalog design and periodic updates.
• Update the company website and create content for social media portals.
• Create or coordinate the outsourcing of promotional materials to support trade shows.
• Plan trade show participation, logistics, and coordinate exhibiting preparations.
• Identify publication advertising opportunities and generate advertising plans for management.
• Enhance job knowledge by participating in educational opportunities and monitoring professional publications.
• Accomplish organizational goals by taking ownership of job functions and exploring opportunities for refinement.

• 4+ years of experience in a similar role within a sales/marketing organization, preferably in product manufacturing/marketing.
• Experience with Direct Marketing, Market Segmentation, Marketing Research, Coordination, Project Management, and Reporting Research Results.
• Understanding of customer needs, process improvement, initiative, planning, and content creation for social media communication.
• Above-average organizational skills, initiative to recognize needs, multitasking abilities, self-motivation, and discipline.
• Comprehensive marketing and communications experience in branding, advertising, multimedia, web-based internet marketing, social media, and media coordination.
• Ability to quickly learn relevant product knowledge to effectively support the sales team with catalogs, brochures, data sheets, promotional materials, and event communication.
• A certain level of IT knowledge and skills to communicate with external vendors for sales system needs and capability expansion.
• Thorough knowledge of Microsoft Office and the ability to learn and adapt to new software quickly.
• Experience working at a professional level with Adobe Creative Suite CC (Photoshop, Illustrator, InDesign, Acrobat).
• Excellent writing, oral, and interpersonal skills.

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