Role Overview:
We are looking for a highly skilled Digital Marketing Campaign Specialist to design, coordinate, and implement dynamic demand generation strategies across a variety of digital channels. In this position, you will work closely with internal stakeholders and external partners to deliver high-performing campaigns aimed at driving lead generation and supporting sales growth.
The primary focus of this role is to craft, execute, and refine data-driven marketing initiatives that align with organizational goals. Ideal candidates will possess hands-on experience with marketing automation platforms, demonstrate a strong analytical mindset, and excel in managing creative development processes to deliver measurable results.
Expertise in email marketing , particularly using platforms like Salesforce Marketing Cloud, is essential for success. This includes designing workflows, optimizing email deliverability, and segmenting audiences for targeted outreach.
You’ll play a pivotal role in driving Account-Based Marketing (ABM), Paid Search, and Email Campaigns while collaborating with the broader digital team to expand lead acquisition efforts across channels such as social media, events, organic search, and digital advertising.
Key Responsibilities:
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