Responsibilities: Social Media Management: Develop and execute social media strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Manage social media content calendars and schedules. Engage with followers, respond to queries, and foster a vibrant online community. Create and curate high-quality, engaging content for social media, email campaigns, blogs, and other digital channels. Collaborate with the design team to produce visually appealing graphics, videos, and other multimedia content. Write compelling product descriptions, ad copies, and promotional materials. Product Modeling: Coordinate and participate in photo and video shoots for product promotions, particularly modeling sarees and other ethnic wear. Ensure all product visuals are aligned with brand aesthetics and appeal to the target audience. Website Maintenance: Oversee website content updates, ensuring information is accurate and up-to-date. Work with the web development team to maintain website functionality and user experience. Utilize HTML and basic web development skills for email template designs and website updates. Troubleshoot and resolve minor technical issues related to the website and digital marketing tools. Campaign Management: Plan and execute digital marketing campaigns, including PPC, email marketing, and influencer partnerships. Monitor and report on campaign performance, providing insights and recommendations for improvement. Market Research: Conduct market research to identify trends, competitor strategies, and customer preferences. Use data-driven insights to inform marketing strategies and initiatives. Analyze social media performance metrics and optimize strategies to increase engagement and drive sales. Qualifications: Bachelor's degree in Marketing, Business, or a related field. 1-3 years of experience in a marketing role, preferably within an e-commerce or fashion industry. Proven experience managing social media platforms and developing digital marketing strategies. Strong understanding of content creation, including writing, graphic design, and video production. Experience with product modeling, particularly with ethnic wear like sarees, is highly desirable. Proficiency in HTML and basic web development skills. Excellent communication and organizational skills. Analytical mindset with the ability to interpret data and metrics. Creative thinker with a passion for fashion and digital marketing.
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