Product & Growth Marketing Manager Job at Eurofins USA Consumer Product Testing, Austin, TX

ay9tbzNWNThDZWZvT0xSTGp5YUR4dGVxMVE9PQ==
  • Eurofins USA Consumer Product Testing
  • Austin, TX

Job Description

Product & Growth Marketing Manager Location Austin, TX : Company Description

Eurofins is a dynamic and innovative company with a global presence. We are committed to delivering exceptional services that resonate with customers around the world. As we continue to expand, we are seeking an Product & Growth Marketing Manager to lead and elevate the Eurofins Consumer Product Testing (CPT) brand presence on a global scale.

Reporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong leadership and influencing skills, and the ability to collaborate across diverse teams to achieve common objectives.

Key responsibilities :

Strategic Planning:

  • Develop and execute B2B growth strategies aligned with business goals.
  • Conduct market research to inform targeted B2B marketing approaches.
  • Identify trends and customer behaviors in the B2B landscape for strategic insights.
  • Collaborate with the product team to align marketing strategies with product launches and updates.

Campaign Execution:

  • Drive brand awareness while working to acquire and retain customers. Experimenting with various digital tactics to move prospects through the marketing funnel and optimizing campaigns based on their performance.
  • Responsible for multi-channel, digital marketing engagement and lead generation campaigns that connect content assets and marketing tactics, including PR, partnerhip marketing, events, email, social media, paid media, SEO, SEM, remarketing, video, progressive profiling, and website/landing page personalization that support business goals for the country/ business.
  • Develop and refine Ideal Customer Profile (ICP) and personas to guide targeted messaging.
  • Optimize conversion funnel, user experience, and SEO strategies for maximum ROI.
  • Incorporate a differentiation strategy into the messaging to set the brand apart.
  • Collaborate closely with the product team to understand and highlight key product features and benefits.
  • Create compelling landing pages and marketing collateral, emphasizing the unique value propositions of the product.
  • Implement B2B-specific retention strategies via email marketing, personalized experiences, and marketing automation.
  • Foster experimentation and innovation in campaigns through A/B testing.
  • Execute outbound B2B marketing campaigns for broader reach and visibility, integrating B2B product messaging.

Analytics and Collaboration:

  • Utilize data for analytics-driven decision making.
  • Collaborate with cross-functional teams (product, sales, and customer support) both global and local for cohesive B2B messaging and a unified customer experience.
  • Manage and optimize marketing budgets to ensure efficient allocation of resources. Monitor and report on spending, making adjustments as needed.
  • Generate regular reports on the performance, providing insights and recommendations for improvement.
  • Communicate key metrics and progress to stakeholders within the organization.
  • Stay informed about industry trends and best practices, particularly those related to product marketing.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • Proven experience in product and growth marketing, with a track record of successful campaigns that drive both brand and product awareness.
  • Proficiency in analytics tools, marketing automation, and advertising platforms, with a focus on leveraging data for both product and growth strategies.
  • Strong analytical and strategic thinking, and problem-solving skills, particularly in the context of product positioning and growth initiatives.
  • Excellent communication and collaboration skills.
  • Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
  • Familiarity with the latest trends in marketing, digital media, and consumer behavior.
  • Ability to thrive in a fast-paced, dynamic environment.
Additional Information
  • Excellent full time benefits including comprehensive medical coverage, dental, and vision options
  • Life and disability insurance
  • 401(k) with company match
  • Paid vacation and holidays

Applicants must be authorized to work for ANY US employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time

#LI-EB1

Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.

Job Tags

Holiday work, Full time, Local area, Work visa,

Similar Jobs

Zoe Feldman Design

Design Intern Job at Zoe Feldman Design

 ...Role Overview Zoe Feldman Design is searching for a creative and motivated Design Intern to join our team in the Georgetown office for a six-month internship program...  ...or recently earned a bachelors degree in Interior Design, Interior Architecture, Architecture , or... 

Luxus

Interior Architect / Interior Designer Job at Luxus

 ...Interior Architect / Interior Designer Shape the Future of Interior Spaces Are you a talented and passionate designer with a deep understanding of both architecture and interior design? Do you thrive on creating spaces that are not only beautiful but also functional... 

Hot Springs Health Program, Inc.

Clinical Assistant Job at Hot Springs Health Program, Inc.

 ...The Clinical Assistant (CA) serves as the primary liaison between patients and Providers. The CA provides care and related services to patients in medical centers. We offer multiple site locations (4). Essential Job Duties: Accurately record vital signs and pertinent... 

Audubon Companies

Mechanical Engineer, Principal Job at Audubon Companies

Audubon is currently seeking a Part-time Mechanical Engineering Associate, Principal to join our team in our Metairie, LA Office. The Mechanical Engineering Associate, Principal will perform mechanical engineering assignments associated with designing equipment, components... 

StretchLab

Stretch Therapist/Personal Trainer/Kinesiology Job at StretchLab

 ...StretchLab is seeking B.S. in Exercise Science, Kinesiology and Athletic Training to join our team for three of our studios in Triangle area- Cary, Morrisville, and Holly Springs, NC. This is an amazing opportunity to gain experience in a new modality that is taking the...