Job Description
**Join Our Team as a Product Marketing Specialist**
We are a leading provider of enterprise-level Dealer Management Solutions (DMS) for the heavy-duty truck and ancillary markets. With a presence in the United States, Canada, and Australia, our DMS is trusted by top dealerships for its comprehensive functionality, reliability, and strong integration with OEM providers. Our powerful DMS leverages Microsoft SQL technology to offer advanced Windows and browser-based applications with real-time information.
**Who We Are Looking For**
We are seeking a motivated Product Marketing Specialist to join our dynamic team. As a Product Marketing Specialist, you will play a crucial role in shaping the positioning and messaging of our software products. You will collaborate closely with cross-functional teams, including product management, sales, and customer success, to ensure our marketing initiatives resonate with our target audience and drive product adoption.
**Key Responsibilities**
- Create high-quality marketing collateral, including product datasheets, case studies, white papers, and blog posts, that effectively communicate product benefits and features.
- Develop, edit, and distribute product release announcements.
- Assist with the development and maintenance of collateral, including online information and data sheets, as part of product launch tasks or unique marketing campaigns.
- Execute product launch tasks, either owning specific launches or participating as a team member for larger launches.
- Support trade-show preparation by updating presentations, completing preparation tasks, and attending shows.
- Conduct market and industry research to understand competition, product environment, and related market trends.
- Perform competitive analysis and market research to identify trends, customer needs, and growth opportunities.
- Stay updated on industry knowledge through educational opportunities, training, customer visits, trade shows, professional publications, and participation in professional organizations.
- Develop an understanding of our major initiatives, programs, services, events, and products, and participate in company training sessions.
- Perform other administrative and support duties related to the daily operations of the department.
- Develop and refine product positioning, messaging, and value propositions that resonate with target audiences.
- Collaborate with product management and sales teams to create and execute effective go-to-market strategies for product launches.
- Work with the customer success team to gather feedback and insights from customers to inform product enhancements and marketing strategies.
- Analyze marketing performance metrics and adjust strategies based on data-driven insights to optimize campaign effectiveness.
- Collaborate closely with design, development, and other marketing team members to ensure consistent brand messaging and cohesive marketing strategies.
**Qualifications and Skills**
- Strong understanding of B2B software products and the technology landscape.
- Proven track record of successful product launches and go-to-market strategies.
- Strong analytical skills and experience with data-driven decision-making.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in marketing tools and software (e.g., CRM, email marketing platforms, analytics tools).
- Excellent written, verbal, and technical communication skills.
- Fast learner, able to work with both technical and non-technical stakeholders.
- Exceptional project/task manager with attention to detail.
- Experience with Microsoft Office required, including Word & Excel.
- Ability to communicate clearly, concisely, and accurately, while demonstrating initiative, patience, and courtesy.
- Ability to maintain strict confidentiality.
**Requirements**
- 3+ years of experience in product marketing, preferably in the software industry.
- Bachelor's degree in Marketing, Business, or a related field preferred.
**Physical Requirements**
- Ability to sit at a desk, computer terminal, or meeting table for long periods.
- Ability to use hands and fingers or adaptive equipment to safely operate assigned equipment.
- Ability to lift up to 20 lbs.
- Ability to use a telephone frequently for long periods and to hear and speak clearly by telephone.
**Benefits**
- Medical, Dental, and Vision
- Competitive Compensation
- Paid Time Off (PTO)
- Volunteer Time Off (VTO)
- 14 Paid Holidays
- Lifestyle & Wellness Reimbursement
- Retirement Plan with Company Match
- Work equipment (laptop, monitor(s), keyboard, mouse, etc.)
- Destination office in Solana Beach, CA
- Hybrid work schedule
**Location and Compensation**
This is a hybrid-remote role; candidates based in San Diego county are expected to work a minimum of one day per week in the office, while those residing outside of San Diego county will be considered fully remote. The salary range for this role is $60,000 - $84,000 per year, depending on factors such as education, relevant work experience, qualifications, skills, certifications, and location.
**Culture**
We work hard and play hard, striving to create a culture that is as challenging as it is fun and rewarding! We are proud of our company and welcome you to visit our website to learn more about us.
We hope you are interested in our Product Marketing Specialist role and welcome anyone to apply!
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This revised job description maintains the essential details while making it more engaging and professional for potential candidates.
Employment Type: Full-Time
Salary: $ 60,000.00 85,000.00 Per Year
Job Tags
Holiday work, Full time, Work experience placement, 1 day per week,