Job Description

About the Vice President (VP) of Marketing position

We are seeking an experienced Vice President of Marketing to develop and direct our Marketing department from the ground up. In order to keep us aligned with our company goals, you will design, implement and monitor marketing strategies. The ideal candidate is experienced, with proven end-to-end project management as well as digital marketing and paid advertising campaigns. A successful candidate is highly professional, driven, and should play a significant role in the strategic planning of our company. You will report to the CEO, and you will oversee internal marketing teams.

You must have experience in marketing. Industry relationships are a big plus. If you enjoy startup environments (i.e. wearing multiple hats, learning different roles, creating new processes, learning to adapt quickly to changes), you will thrive in this position.

We are looking for self-starters with the ability effectively communicate and connect with a wide variety of personalities.

Vice President (VP) of Marketing responsibilities:

• Establish new accounts through incoming digital leads.
• Set up and manage drip campaigns in tandem with digital sales outreach strategies.
• Manage execution of ordering and coordinating promotional marketing materials.
• Develop marketing and analytics reporting practices to assess product launch success and performance.
• Run lead on attending Patient Appreciation Days as well as delivering key insights to the marketing team for improvement.
• Attend and livestream major Cannabis events, including interviews, scavenger hunts, and other social promotions.
• Track and manage Key Performance Indicators (KPI).
• Conduct microinfluencer canvassing and outreach.
• Coordinate delivery of promo packages for influencers.
• Communicate with dispensaries to gather key marketing feedback, assess product performance, and identify in-store visual merchandising opportunities.
• Make recommendations to retailers to improve partnerships, advertising strategies, and ensure brand integrity.
• Manage various daily marketing operations tasks.

​ Qualifications:

• California Medical Marijuana Card (recommendation).
• Must be sociable and interested in interacting with many people in a dynamic environment, both in the office and beyond, on a daily basis.
• Excellent verbal communication and presentation skills.
• Outstanding interpersonal skills with the ability to close deals.
• Demonstrated ability to learn and apply product related information in a professional manner.
• High level of integrity, personal motivation, and sense of urgency.
• Willingness to work weekends on occasion to support industry trade shows and events.
• Willingness to work after-hours for educational business meetings, trade shows, events and presentations.
• 2–3 years of marketing experience.
• Social media marketing skills are a plus.
• Data analysis experience is a plus.

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