Job Description

Summary

The Bank Products Manager drives the development and management of banking products for both Academy Bank and Armed Forces Bank, with special expertise and emphasis on the credit card suite of products. The credit card product focus will also encompass offerings related to the Embedded Banking operation. The Bank Products Manager works closely with cross-functional teams, including production teams, data analysts, Client Experience, IT, compliance, and marketing to ensure that the Bank's products are profitable, meet market demands, deliver exceptional value to our clients, integrate seamlessly into the tech stack, and meet all regulatory requirements. Leads cross-functional, cross-organizational teams to develop and launch products into the market across the entire organization and through all appropriate channels.

Responsibilities

• Bank Product Management, including:

• Develops and executes bank product strategies that align with the Bank's vision and goals.

• Conducts market research to identify client needs, market trends, and regulatory requirements specific to the banking

industry and identifies opportunities for differentiation.

• Develops and implements bank product strategy to meet revenue goals through bank product design, pricing, marketing,

and margin management. Defines bank product roadmaps and prioritizes features based on business impact and

client feedback.

• Works with marketing, production, and sales enablement teams to develop go-to-market strategies and supports bank

product launches, including internal communication and training plans.

• Performs detailed data analysis on bank product performance and profitability against established goal metrics; tracks

cross-sell, retention and set sales/delivery expectations, works with Client Experience to gather client feedback on

products, and implements continuous improvements.

• Credit Card Product Management, including:

• Leads the design of card products and programs, including features, benefits and pricing with focus on

marketability, competitiveness and profitability and revenue growth for the Bank. Works with other departments

and staff on product integration as appropriate. Continuously identifies opportunities and evaluates the cost/benefit of

new card products, features and benefits. Utilize emerging capabilities in technology, operations, and data analytics to offer

customers differentiated product experiences.

• Directs card pricing and fees to optimize revenue growth. Responsible for directing programs to increase card sales,

utilization and retention through new client acquisition and cross selling existing client base. Success to be measured

by quarterly and annual unit and revenue growth.

• Direct management of any card vendor relationships and primary point of contact to troubleshoot sales, operational and

service issues that may arise from time to time. Work with a cross-functional bank team as appropriate in vendor management.

• Develops and leads all cardholder loyalty efforts. Works closely with marketing to establish annual product marketing plan

and promotional calendar to successfully deliver against portfolio goals. Ensures compelling, consistent, and relevant

product positioning and messaging.

• Collaborate with the Director of Embedded Banking to conduct oversight and monitoring of credit card activity, network

and processing errors, management of the MasterCard relationship and overall management of the sponsored bin

program(s). Continuously review the market and competitive landscape, identifying opportunities and strategies that will

position DFC as a market leader in the Embedded Banking and BaaS space related to credit cards.

• Increases Academy & Armed Forces Bank product sales, balance sheet and revenue growth through product

innovation, education, and marketing.

• Works with Academy and Armed Forces Bank leadership to establish appropriate product sales goals for business units

and acceptable profitability metrics.

• Develop business case(s) to present recommendations to Academy and Armed Forces Bank leadership based on internal return

on investment targets, client expectations and innovative back-office solutions.

• Manage the overall profit and loss of the associated product lines.

• Responsible for recommending all policy, procedure and product changes to senior leadership or others responsible for oversight

of the Bank's product offerings.

• Responsible for performing risk assessments on all existing and new products to identify all regulatory, compliance and

reputation risks associated with product. Designs, builds and implements delivery of products to mitigate any identified risks.

• Protect all client and bank information confidentially and follow all company policies.

• Understand, communicate, and instill the Company's mission, vision, and values (Pillars of Success).

• Complete monthly training in a timely manner to ensure knowledge of bank regulatory requirements, policies, and procedures.

• Working at the worksite during regular business hours and/or assigned hours.

• Other specified duties as assigned.

Compensation & Benefits

The Bank Products Manager position pays a minimum of $100,000 per year.

Full-time associates are eligible for our benefits package:

• Medical

• Dental

• Vision

• 401(k) plan

• Company paid life insurance

• Short and Long-term disability insurance

• Company paid vacation, paid leave and holidays

This position will remain open until a qualified applicant is hired.

Skills

• Strong attention to detail and ability to complete work accurately.

• Ability to organize work.

• Excellent analytical and problem-solving skills.

• Ability to work effectively in a team-oriented environment with exceptional communication and interpersonal skills.

• Strong written and verbal communication skills, required.

• Strong financial analysis skillset with technical capabilities to build financial models with moderate complexity.

• Advanced level of proficiency in Microsoft Office suite of products with heavy use of Excel, PowerPoint and Power BI.

Education & Experience

• High school diploma or equivalent, required. Bachelor's degree in business, finance, marketing, or a related field highly preferred.

• Strong understanding of the product life cycle, product management principles, and banking regulations.

• Proficient at analyzing data to draw recommendations and conclusions. Highly effective at using data to drive campaign construction and product design.

• Strong financial analysis skillset with technical capabilities to build financial models with moderate complexity.

• Ability to work effectively in a team-oriented environment with exceptional communication and interpersonal skills.

• Experience with market research and data analysis in the banking sector.

• Proficiency with product management tools and software.

Physical Requirements

The work environment is typical of a standard office or retail banking setting. The position is sedentary, involving sitting most of the workday; however, the position will involve moving about the workspace to reach entrances/exits, restrooms, conference rooms, or other areas within the work environment. Reaching may be required involving the ability to move arms in any direction. Office equipment, such as a computer and telephone, will be used requiring the ability to manipulate a keyboard, mouse, and/or keypad. The ability to decipher a computer screen or written documents is necessary. The ability to express or exchange ideas; impart information to clients, coworkers, or the public; or to convey detailed or important instructions; is required. The ability to receive and understand detailed information shared through oral or written communication is required. Position requires lifting and/or the exerting of up to 10 pounds of force.

Equal Opportunity Employer/Disabled/Veterans

Academy Bank and Armed Forces Bank provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, protected veteran status, disability. Academy Bank and Armed Forces Bank provides affirmative action data on protected veteran status or disability. If you need an accommodation for any part of the employment process, please email humanresources@dfckc.com

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