Job Description

Summary

The QTI Group is proud to partner with Lakeshore College in Cleveland, Wisconsin, to hire its next Executive Director of Marketing . Reporting to the Vice President of Strategic Development, the Executive Director of Marketing leads the development and implementation of marketing communication plans in alignment with the college’s strategic priorities.

The Executive Director of Marketing will lead a team of five direct reports and collaborate closely with other leaders throughout the college. This leader will provide guidance and support through training, mentoring, and open communication to provide direction and development opportunities for team members. We are seeking a leader who is upbeat, positive, and enjoys fostering a fun, collaborative environment while driving results.

Location : Lakeshore's main campus in Cleveland, Wisconsin

Compensation Range : $82,500-103,100

Responsibility Highlights include:

Strategic and Creative Direction (25%)

• Provide strategic direction and leadership in the development of the college's overall marketing and enrollment management strategies, aligning them with institutional goals and objectives.
• Lead the development of creative concepts and campaigns which effectively communicate the college’s unique value proposition and resonate with target audiences.
• Lead the creative team to ensure the successful implementation of marketing campaigns, initiatives, and projects.
• Foster a culture of creativity and innovation within the marketing team, encouraging the exploration of new ideas and approaches to engage with prospective students and stakeholders.
• Oversee brand management activities to maintain brand integrity and consistency across all communication channels.
• Stay informed about emerging trends, technologies, and best practices in marketing and higher education to drive continuous improvement.
• Collaborate with internal stakeholders, including academic departments, student services, and administration, to ensure alignment between marketing initiatives and institutional priorities.

Public Relations (25%)

• Develop media relations strategies to garner positive publicity for the college at the national, state, and community levels.
• Cultivate strong relationships with media outlets, industry partners, and community stakeholders to enhance the institution’s reputation and visibility.
• Provide communication support for executive-level communication and presentations.
• Maintain the crisis communication plan and serve as a member on the college Incident Management Team.
• Manage the development and submission of various award nominations.
• Provide Five Star Customer Service throughout every interaction.

Drive Recruitment / Student Enrollment (20%)

• Drive enrollment growth by developing targeted marketing campaigns to attract prospective students from diverse backgrounds and increase student retention.
• Collaborate with admissions advisors and specialists to identify recruitment opportunities and develop outreach initiatives to increase applicant pool and enrollment yield.
• Oversee the development of recruitment materials, including brochures, website, presentations, and social media content, to effectively communicate the college’s value proposition to prospective students.
• Collaborate with academic departments to develop specialized recruitment initiatives for specific programs or student populations.
• Provide training and support to admissions staff to ensure they are equipped to represent the college effectively during recruitment events and interactions with prospective students.

Digital Communication (20%)

• Plan and lead, the college’s digital and social media marketing strategy.
• Manage the development and execution of a digital advertising plan.
• Analyze and evaluate social and digital analytics to ensure effectiveness in achieving organization strategic goals.
• Analyze reports to assess the performance of digital strategies & campaigns. Utilize the reports to make substantive change.
• Manage the development and effectiveness of email marketing campaigns.
• Manage the user experience, design, content, and architecture of the college website.

Marketing Management (10%)

• Develop, implement, and maintain an annual marketing communication plan.
• Manage marketing budgets effectively, ensuring resources are allocated efficiently to achieve desired outcomes and alignment with college strategic and annual plans.
• Create comprehensive promotional plans to support college initiatives and priorities.
• Provide stewardship to the marketing team and the campus of the college brand.
• Manage the operational activities for the marketing function including the engagement of external vendors such as market research firms, media planners/buyers, video production firms, photographers, branded promotional items/clothing, freelance designers/writers, etc.
• Participate in the Wisconsin Technical College Marketing Consortium and provide input to the direction of statewide marketing initiatives.
• Participate on college wide teams to provide input to the direction of college marketing initiatives.

Lakeshore College has retained The QTI Group to conduct the search for its new Executive Director of Marketing. The QTI Group is a comprehensive human resources advisory services firm founded in 1957. QTI is headquartered in Madison, Wisconsin. Please apply directly at QTI's website for immediate consideration.

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